A case for how Conagra’s CIO, Mindy Simon, leveraged the AI platform to use technology to help drive growth, including the launches of new products under the company’s existing brand names. The platform sources data from the likes of Facebook, Google, Instagram, Pinterest as well as from various Market Research companies, with frequent updates. Pulling Data is automated, as is prepping it for analytics applications.
The tool lets the business identify “pockets of growth” that might have otherwise gone unnoticed. This is largely because the platform can tie data together in one place.
Copyright (c) 2019 Dow Jones and Company, Inc. CIO Journal 07/22/2019READ MORE