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Digital Transformation : Conagra Case Study
July 23, 2019

CIO Helps Conagra Turn Food Trends Into Products

A case for how  Conagra’s CIO, Mindy Simon, leveraged the AI platform to use technology to help drive growth, including the launches of new products under the company’s existing brand names. The platform sources data from the likes of Facebook, Google, Instagram, Pinterest as well as from various Market Research companies, with frequent updates. Pulling Data is automated, as is prepping it for analytics applications.

The tool lets the business identify “pockets of growth” that might have otherwise gone unnoticed. This is largely because the platform can tie data together in one place.

 

Conagra AI application ( 2 pages / 850KB)

 



Copyright (c) 2019 Dow Jones and Company, Inc. CIO Journal  07/22/2019

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