Artificial intelligence (AI) is a set of technologies that work together to enable machines to feel, understand, learn, and act in order to assist humans in their activities. This technology was first suggested in the year 1956, at a conference at Dartmouth, and since then, the hope associated with AI ran high that machines were estimated to carry out human functions within the following 20 years.
Whether you like it or not, AI is having a substantial impact on the business world today. Many growing companies value its ability to juggle various business activities. It’s not a question of “if” it will become a part of your company; it’s a question of “when.” Consequently, many businesses are exploring how AI can help them augment their operations.
As you can see that there are numerous ways AI can help your business grow but in this blog, we’ll talk about the top 10 ways.
So, let’s start…
Develop creative ideas
It is never possible for a human to consider all the available data, thereby coming up with creative ideas to engage customers and prospects. With AI, users can get recommendations that would otherwise go unnoticed, contributing to new ways to develop memorable customer experiences.
Organize content with social tools
A lot of technology you use in your day-to-day business routines has been influenced by Artificial Intelligence. For instance, the integration of AI into the tools and technologies companies use to share their content with the world has significantly benefited social media marketing.
Create content
While it’s true that AI cannot create in-depth, long-form content, it can create short-form content to inform viewers, such as earnings reports. AI-driven content development is an exciting idea because it uses past engagement data to create meaningful and contextual content.
Prioritize prospect inquiries for humans
Representatives in sales and business development have a lot on their plates. By automating manual and repetitive activities like lead prioritization, Artificial Intelligence has made a huge difference in their professional lives. They can concentrate on more important projects and reduce their workload by automating these activities.
Automate and refresh email follow-up
In addition to tasks like prospect prioritization, Artificial Intelligence can help representatives follow up with prospects quickly. Companies can ensure that no leads — or revenue — fall through the cracks by automatically scheduling follow-up emails.
Customize your website based on customer engagement
Today’s consumers are looking for experiences that are exclusive to them. This is not only true for the content or emails they receive from sales representatives, but also for any kind of interaction with your business. This is especially important for your website. There are AI tools that can automatically update messaging based on who is viewing the page.
For instance, if a healthcare IT manager visits your webpage, your website’s AI resources can automatically serve compelling content to healthcare IT professionals. As a result, prospects will receive more relevant details, improving their experience with your brand.
Chat-based solutions for consumer communications
Several companies have used AI Chatbots to develop chat-based business solutions for customer communications. Clickatell Touch, for example, combines bot-driven interactions and online chat with process automation using Touch-card technology.
Record sales engagement and measure sentiment
You want to make sure the salespeople are as profitable as possible. Businesses can use AI to evaluate sales results and figure out what works and what doesn’t. This knowledge will assist them in tailoring their strategies and increasing their performance.
Increase business efficiency by minimizing mundane tasks
AI systems can effectively handle all types of repetitive and routine tasks, leaving resources to concentrate on tasks that add value to your business. Since SMBs frequently have limited resources, this is a game-changer. Employees can focus on activities that move the company needle by automating tasks like routing new requests and recording notes in CRM.
Better customer support
Do not think that Artificial Intelligence is only affecting the experience of prospective customers. With the help of AI, customer support representatives can ensure that clients have all the information they need to maximize the use of your services or product. AI can be incorporated into all aspects of customers’ relationships with you.
Conclusion:
These were the top 10 ways you can use AI to boost your business growth. The sooner you switch to AI better it is, as its business benefits are numerous. If you want to use AI technology in your business, the first step is to recognize opportunities and develop long and short-term business strategies before properly implementing this emerging solution and reaping its benefits.